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In the wake of the COVID-19 lockdown, over 100,000 American bars have shut down permanently. How can Budweiser help save these small local businesses? Introducing Bar-Boards. A campaign that turns Budweiser advertising into a convenient way to support local bars. Budweiser will take bars around the country that are temporarily closed due to the pandemic and turn their storefronts into Budweiser ads. These ads not only serve as Budweiser billboards but scannable gateways to a digital store, allowing users to buy Budweiser beer. When you scan the barboard, you’ll be able to purchase a Budweiser through that bar’s affiliate site, with a portion of the proceeds going directly to that bar. So even during a pandemic, you can buy a Bud while supporting your favorite local bar.